Terms of service

Terms of Service

Last Updated: 6th October 2025

Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you and Alfie and Bella Limited ("we," "us," "our," or "Company") concerning your access to and use of the www.alfieandbella.co.uk website and any related services (collectively, the "Services").

By accessing or using our Services, you agree to be bound by these Terms. If you do not agree with these Terms, you must not access or use our Services.

Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of any changes by posting the updated Terms on our website and updating the "Last Updated" date. Your continued use of our Services after such changes constitutes your acceptance of the new Terms.

Eligibility

By using our Services, you represent and warrant that:

  • You are at least 18 years of age (or the age of majority in your jurisdiction)
  • You have the legal capacity to enter into a binding contract
  • You will comply with these Terms and all applicable laws and regulations
  • All information you provide is accurate and truthful

If you are using our Services on behalf of a business or entity, you represent that you have the authority to bind that entity to these Terms.

Account Creation and Security

Creating an Account

To access certain features of our Services, you may need to create an account. You can create an account by:

  • Providing an email address and password
  • Using Google Sign-In
  • Using Apple Sign-In
  • Using other available authentication methods

Account Responsibilities

You are responsible for:

  • Maintaining the confidentiality of your account credentials
  • All activities that occur under your account
  • Notifying us immediately of any unauthorized access or security breach
  • Ensuring that your account information is accurate and up-to-date

You may not:

  • Share your account credentials with others
  • Create multiple accounts for fraudulent purposes
  • Use another person's account without permission
  • Create an account using false or misleading information

Social Login

When you use third-party authentication services (Google, Apple, etc.):

  • You authorize us to access certain information from your social media account
  • Your use is also governed by the terms and privacy policies of those third-party providers
  • We are not responsible for the practices of third-party authentication providers
  • You may disconnect your social login at any time through your account settings

Account Termination

We reserve the right to suspend or terminate your account at any time for:

  • Violation of these Terms
  • Fraudulent or illegal activity
  • Conduct that harms or could harm us or other users
  • Any other reason at our sole discretion

You may close your account at any time by contacting us at [your-email@example.com].

Purchases and Payment

Product Information

We strive to provide accurate product descriptions, images, and pricing. However:

  • We do not warrant that product descriptions or other content are accurate, complete, or error-free
  • We reserve the right to correct any errors or inaccuracies
  • We may change product prices at any time without notice
  • Pricing errors are subject to correction, even after an order is placed

Orders

When you place an order:

  • You are making an offer to purchase the product(s)
  • We reserve the right to accept or decline your order for any reason
  • Order acceptance occurs when we send you an order confirmation email
  • We may require additional verification or information before processing orders

Payment

Payment is due at the time of purchase. We accept:

  • Credit and debit cards
  • PayPal
  • Shop Pay
  • Other payment methods as indicated at checkout

By providing payment information, you represent and warrant that:

  • You are authorized to use the payment method
  • The payment information is accurate and current
  • You will pay all charges incurred

Pricing and Taxes

  • All prices are listed in [CURRENCY]
  • Prices do not include shipping, handling, or applicable taxes unless stated otherwise
  • You are responsible for all taxes, duties, and customs fees
  • We reserve the right to collect applicable taxes as required by law

Shipping and Delivery

Shipping

  • Shipping costs and estimated delivery times are provided at checkout
  • We ship to addresses within UK
  • Delivery times are estimates and not guaranteed
  • Risk of loss passes to you upon delivery to the carrier

International Shipping

For international orders:

  • You are responsible for customs duties, import taxes, and fees
  • Delivery times may vary due to customs processing
  • Some products may not be available for international shipping

Delivery Issues

If you experience delivery problems:

  • Contact us within 3 days of the expected delivery date
  • Provide your order number and details of the issue
  • We will work with you to resolve the situation

Returns and Refunds

Return Policy

  • You may return eligible items within 28 days of delivery
  • Items must be unused, in original condition, and in original packaging
  • Proof of purchase is required
  • Some items may not be eligible for return (e.g., personalized items, final sale items)

Return Process

To initiate a return:

  1. Contact us at contact@alfieandbella.co.uk with your order number
  2. We will provide return instructions and a return authorization if approved
  3. Ship the item(s) back to us using the method we specify
  4. You are responsible for return shipping costs unless the return is due to our error

Refunds

  • Refunds will be issued to the original payment method
  • Refunds are processed within 3 business days after we receive the returned item
  • Shipping costs are non-refundable unless the return is due to our error
  • We reserve the right to deduct a restocking fee for certain returns

Exchanges

If you wish to exchange an item for a different size, color, or product, please contact us to arrange the exchange. Exchanges are subject to product availability.

Intellectual Property Rights

Our Intellectual Property

All content on our Services, including but not limited to:

  • Text, graphics, logos, images, and photographs
  • Product descriptions and designs
  • Software and code
  • Trademarks and service marks

...is owned by or licensed to us and is protected by copyright, trademark, and other intellectual property laws.

Limited License

We grant you a limited, non-exclusive, non-transferable license to:

  • Access and use our Services for personal, non-commercial purposes
  • View and print pages from our website for personal use

You may not:

  • Reproduce, distribute, or display our content without permission
  • Modify, reverse engineer, or create derivative works
  • Use our trademarks or branding without written authorization
  • Remove copyright or proprietary notices

User Content

If you submit content to our Services (reviews, comments, photos, etc.):

  • You retain ownership of your content
  • You grant us a worldwide, royalty-free license to use, reproduce, and display your content
  • You represent that you have the right to submit the content
  • You are responsible for ensuring your content does not violate any laws or third-party rights

Prohibited Activities

You may not:

  • Use our Services for any illegal purpose
  • Violate any laws or regulations
  • Infringe upon the rights of others
  • Transmit viruses, malware, or harmful code
  • Attempt to gain unauthorized access to our systems
  • Interfere with or disrupt our Services
  • Scrape, data mine, or harvest information from our website
  • Impersonate any person or entity
  • Harass, abuse, or harm other users
  • Engage in fraudulent activities
  • Use our Services to spam or send unsolicited communications
  • Create fake accounts or manipulate reviews
  • Circumvent security measures or access restrictions

Violation of these prohibitions may result in account termination and legal action.

Disclaimer of Warranties

OUR SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

  • Warranties of merchantability and fitness for a particular purpose
  • Warranties that our Services will be uninterrupted, secure, or error-free
  • Warranties regarding the accuracy or reliability of content
  • Warranties that defects will be corrected

We do not warrant that:

  • Our Services will meet your requirements
  • Products will match your expectations exactly
  • Product images perfectly represent actual colors or dimensions
  • Our website is free from viruses or harmful components

Some jurisdictions do not allow the exclusion of implied warranties, so some of the above exclusions may not apply to you.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR:

  • Any indirect, incidental, special, consequential, or punitive damages
  • Loss of profits, revenue, data, or use
  • Personal injury or property damage
  • Damages resulting from unauthorized access to your account
  • Any other damages arising from your use of our Services

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIMS ARISING FROM THESE TERMS OR YOUR USE OF OUR SERVICES SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM, OR £100, WHICHEVER IS GREATER.

Some jurisdictions do not allow the limitation of certain damages, so some of these limitations may not apply to you.

Indemnification

You agree to indemnify, defend, and hold harmless Alfie and Bella Limited, its affiliates, officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising from:

  • Your use of our Services
  • Your violation of these Terms
  • Your violation of any rights of third parties
  • Your content or submissions
  • Your conduct in connection with our Services

Third-Party Links and Services

Our Services may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for:

  • The content, privacy policies, or practices of third-party sites
  • Any damages or losses caused by third-party services
  • The availability or accuracy of third-party content

Your use of third-party services is at your own risk and subject to their terms and conditions.

Privacy

Your use of our Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Please review our Privacy Policy to understand how we collect, use, and share your information.

Communications

By using our Services, you consent to receive electronic communications from us, including:

  • Order confirmations and shipping notifications
  • Account-related messages
  • Marketing emails (which you may opt out of)
  • Updates to our Terms or policies

These communications may be sent via email, SMS, or through our Services. You agree that all agreements, notices, and other communications that we provide electronically satisfy any legal requirement that such communications be in writing.

Dispute Resolution

Governing Law

These Terms are governed by and construed in accordance with the laws of UK law, without regard to its conflict of law principles.

Informal Resolution

Before filing a claim, you agree to contact us at accounts@alfieandbella.co.uk to attempt to resolve the dispute informally. We will attempt to resolve the dispute within 30 days.

Exceptions to Arbitration

Either party may seek injunctive or other equitable relief in court to protect intellectual property rights.

Venue

If arbitration does not apply, you agree that any legal action shall be brought exclusively in the courts of the United Kingdom, and you consent to personal jurisdiction in such courts.

Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by an authorized representative.

Assignment

You may not assign or transfer these Terms or your rights and obligations without our written consent. We may assign these Terms without restriction.

Entire Agreement

These Terms, together with our Privacy Policy and any other legal notices or agreements published on our Services, constitute the entire agreement between you and us regarding your use of our Services.

Force Majeure

We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemics, strikes, or shortages of transportation, facilities, fuel, energy, labor, or materials.

Survival

Provisions of these Terms that by their nature should survive termination shall survive, including but not limited to ownership provisions, warranty disclaimers, indemnification, and limitations of liability.

Contact Information

If you have any questions, concerns, or disputes regarding these Terms, please contact us:

Alfie and Bella Limited Email: accounts@alfieandbella.co.uk Address: 5 Worrall Road, Clifton, Bristol, United Kingdom BS8 2UF Phone: 01179738617

Special Provisions

Promotional Offers

  • Promotional codes and discounts may be subject to additional terms
  • Offers may be modified or discontinued at any time
  • One promotional code per order unless otherwise stated
  • Promotional codes cannot be combined with other offers
  • Promotional codes have no cash value

Gift Cards

  • Gift cards are non-refundable and cannot be redeemed for cash
  • Gift cards do not expire
  • We are not responsible for lost or stolen gift cards
  • Gift card balances can be checked on our website

Product Availability

  • All products are subject to availability
  • We reserve the right to discontinue products at any time
  • If an ordered item is unavailable, we will notify you and offer a refund or substitute

Reviews and Testimonials

  • Reviews must be based on genuine experiences
  • We reserve the right to remove reviews that violate our guidelines
  • Reviews may not contain offensive, inappropriate, or misleading content
  • You grant us permission to use your reviews in our marketing

By using our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.